Amr Mousa
Data & Marketing Analyst
SQL • Power BI • Python • Media Buying • Content Strategy
I use data to understand systems, and marketing to understand people.
Amr Mousa
Content builds relationships Relationships are built on trust Trust drives revenue
Who I am
I translate complex data into clear, actionable insights that drive smarter decision-making.
My journey began in analytics and naturally evolved into a deep interest in human behavior—understanding not just the what of data, but the why behind every interaction.
I bridge the gap between technical performance and the human journey, turning patterns and conversions into a cohesive strategy.
I believe the most powerful solutions emerge at the intersection of data, strategy, and human understanding.
When faced with complexity, I focus on finding direction through structure, patterns, and purposeful insight.
Education
2015 - 2018
Higher Secondary Education
Abou Bakr El Seddik School
2018 - 2023
Bachelor of Chemical Engineering
Higher Institute of Engineering and Technology in New Damietta
- SQL
- Python
- Excel
- Power BI
- SQL
- Python
- Excel
- Power BI
- SQL
- Python
- Excel
- Power BI
- SQL
- Python
- Excel
- Power BI
- SQL
- Python
Core Skills
Beyond tools and platforms, I combine analytics, marketing, and strategic thinking to better understand systems, audiences, and growth opportunities.
Data Analysis
Turning raw data into meaningful insights by identifying patterns, simplifying complexity, and supporting smarter decision-making.
Data Visualization
Presenting data through clear and impactful visuals that make insights easier to explore, understand, and communicate.
Media Buying
Planning, managing, and optimizing paid campaigns with a focus on performance, audience targeting, and conversion outcomes.
Content Strategy
Developing content strategies that align with audience behavior, engagement goals, and brand positioning.
Social Media Marketing
Managing social media presence through audience-focused content, platform strategy, and consistent brand communication.
+250%
ROI Growth
Strategic Data Insights
Marketing & Analysis
Experience
Feb 2026 – present
Internship Data Analyst
National Telecommunication Institute - NTI
- Completed a 120-hour intensive internship program focused on data-driven business intelligence and advanced analytical methodologies.
- Successfully delivered 3+ end-to-end analytical projects, utilizing Excel, Power BI, Python, and SQL to transform raw data into strategic insights.
- Collaborated within a professional team to refine analytical models and presented high-impact findings through multiple technical presentations.
- Demonstrated a strong balance between technical analysis and business logic, providing meaningful recommendations for data-supported decision making.
Jan 2026 – Present
Media Buyer | Content Developer
So Care
- Orchestrated and optimized multiple high-conversion performance marketing campaigns, achieving a remarkable +250% increase in total revenue.
- Engineered a comprehensive content strategy, resulting in the production of 30+ custom designs and creative reel concepts tailored for maximum engagement.
- Bridged the gap between media buying and creative execution by developing strategic content that directly aligns with campaign performance goals.
- Currently spearheading the strategic planning and asset preparation for an upcoming large-scale website launch campaign to drive digital scale.
Jul 2025 – Dec 2025
Internship Digital marketing
Digital Egypt Pioneers Initiative - DEPI
- Completed a 400-hour intensive digital marketing program, specializing in advanced social media marketing and data-driven strategy.
- Developed comprehensive SOSTAC® marketing plans and content strategies for multiple brands to drive brand awareness and market penetration.
- Executed multi-platform media buying strategies, including audience persona mapping and campaign management across Meta, TikTok, LinkedIn, Snapchat, and X.
- Implemented SEO best practices and spearheaded a strategic marketing project for the hardware sector, focusing on integrated sales growth.
Jan 2025 – May 2025
Data Analyst – Financial & Administrative Data (Freelance)
Oxygen Gym
- Spearheaded the digital transformation of a 5-year legacy dataset, migrating manual records into a structured Excel database and training staff on digital data entry protocols.
- Architected and implemented a robust Star Schema data model in Power BI, transforming raw operational data into interactive dashboards for financial and inventory tracking.
- Conducted deep-dive analysis into subscriptions and expenditures, uncovering that aggressive cost-cutting measures were inadvertently suppressing revenue and growth.
- Delivered data-driven strategic recommendations that pivoted business operations, resulting in a documented +25% increase in annual sales within the first year.
Aug 2024 – Nov 2024
Data Analyst – Competitor Analysis
Iris Communications
- Conducted extensive competitor benchmarking for Iris Communications, performing deep-dive analysis into social media performance and digital presence.
- Executed SWOT analysis for key market players, identifying strategic strengths, weaknesses, and core marketing tactics to inform internal decision-making.
- Quantified audience engagement metrics across multiple platforms, providing comparative insights into competitor reach and community growth.
- Developed a comprehensive ranking system and strategic roadmap, establishing performance benchmarks based on both direct and aspirational competitors.
Professional Services
Analytics
Dashboard Analysis & BI
Transform raw data into real-time interactive dashboards that drive decisions.
Database
SQL Data Expert
Complex query optimization, database design, and data extraction at scale.
Efficiency
Advanced Excel Solutions
Automated reporting, VPC/Macros, and sophisticated data modeling for business.
Growth
Data-Driven Media Buying
Performance marketing optimized by actual conversion data and ROI tracking.
Marketing
Social Media Specialist
Strategic content planning and community management backed by audience insights.
Strategy
CRM & Data Management
Organize, clean, and leverage your customer data to build lasting loyalty.
Projects
Achievements
𝒫𝓊𝓉𝓉𝒾𝓃𝑔 𝓆𝓊𝒶𝓃𝓉𝒾𝒻𝒾𝑒𝒹 𝒶𝒸𝒽𝒾𝑒𝓋𝑒𝓂𝑒𝓃𝓉𝓈 𝑜𝓃 𝒶 𝓇𝑒𝓈𝓊𝓂𝑒 𝒾𝓈 𝑔𝓇𝑒𝒶𝓉, 𝒷𝓊𝓉 𝐼 𝒿𝓊𝓈𝓉 𝒹𝑜𝓃'𝓉 𝓌𝑜𝓇𝓀 𝓌𝒾𝓉𝒽 𝒽𝒶𝓇𝒹 𝓃𝓊𝓂𝒷𝑒𝓇𝓈. 𝐼 𝒽𝒶𝓋𝑒 𝓃𝑜 𝒹𝒶𝓉𝒶 𝓉𝑜 𝓈𝓊𝓅𝓅𝑜𝓇𝓉 𝓉𝒽𝑒 𝓆𝓊𝒶𝓁𝒾𝓉𝓎 𝑜𝒻 𝓂𝓎 𝓌𝑜𝓇𝓀. 𝐼𝒻 𝓎𝑜𝓊 𝒽𝒶𝓋𝑒 𝓁𝑜𝓉𝓈 𝑜𝒻 𝓇𝑒𝓁𝑒𝓋𝒶𝓃𝓉 𝑒𝓍𝓅𝑒𝓇𝒾𝑒𝓃𝒸𝑒, 𝓉𝒽𝑒 𝒽𝑒𝒶𝒹𝒾𝓃𝑔 𝓈𝓉𝒶𝓉𝑒𝓂𝑒𝓃𝓉 𝑜𝒻 𝓎𝑜𝓊𝓇 𝓇𝑒𝓈𝓊𝓂𝑒 𝓌𝒾𝓁𝓁 𝒷𝑒 𝒶 𝓈𝓊𝓂𝓂𝒶𝓇𝓎.
Data Analyst Professional
Through this intensive program at the National Telecommunication Institute (NTI), I advanced my expertise in Excel, Power BI, SQL, and Python for data analysis. I specialized in database design using ERD diagrams and gained deep insights into business processes and analytics workflows.
Digital Marketing Specialist
Equipped with comprehensive skills in digital marketing and content strategy through the DEPI initiative. Mastered media buying campaigns and strategy across all social media platforms, Google Ads, SEO, SEM, and analyzed consumer behavior to deliver data-driven results.
Master SQL for Data Analysis
Through this certification, I acquired practical SQL skills tailored for data analysis. It prepared me to write complex queries, effectively aggregate data, and utilize window functions, enabling me to extract actionable insights and solve real-world data problems.
Google Data Analytics Professional Certificate
The Google Data Analytics Professional Certificate prepared me for introductory data analytics roles through eight hands-on, practice-based courses developed by Google.
IBM Data Analyst Professional Certificate
This IBM Professional Certificate is earned by completing 11 courses in Data Analytics, covering tools like Excel, SQL, Python, and Cognos Analytics.
Excel Skills for Data Analytics and Visualization
Through this specialization from Macquarie University, I can bring data to life using advanced Excel functions, creative visualizations, and powerful automation features.
IBM _ Data Analysis and Visualization Foundations
I learned foundational data analysis, visualization, and dashboard creation using core tools like Excel and Cognos Analytics.
Trusted Insights
Let's Work Together
Have a project in mind or just want to chat? Feel free to reach out, and I'll get back to you as soon as possible.
- Amrmousa240@gmail.com
- +201017749925
- Cairo - Egypt